At the level of consumption concept, "pleasant" consumption has begun to rise, which is an interesting and inevitable phenomenon. Today is different from the past. Unlike the older generation who pay more attention to the functional attributes of items, the consumption concept of the younger generation has begun to shift from functional
This trend of change is reflected in women. more obvious. From the report, we can see that women's pursuit of beauty is still enthusiastic, but from the perspective of specific categories, perfumes and essential oils "Yueji" products have an upward trend. The more independent sms marketing service you are, the more willing you are to consume for "pleasure yourself". To put it simply, this new consumer group begins to pay attention to health and comfort, and pay attention to their own feelings. For example, in related categories such as fish maw and medical health, the growth of female consumption in 2018 has nearly doubled, and more than 60% of lovers
The consumption of fresh flowers is purchased by women, and even more than 70% of women will buy flowers "exquisite" themselves. The second is the reduced sensitivity to price in consumption choices, showing the characteristics of buying if you want to buy it, and owning it if you like it.