Questions & Answers
“From an end user perspective, GA4 simply looks, feels and behaves quite differently from Universal Analytics and even uses different metrics: goodbye bounce rate for example. There is going to be a massive training and skills gap to bridge to migrate in practical terms, and a lot of potential scope for confusion when comparing metrics that work in slightly different ways between the old and new versions. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. “New also isn’t always necessarily better. Good news: custom reporting in GA4 is more powerful. Bad news: there are fewer standard reports in GA4, so you need to construct custom reports for a lot of common use cases. Worse news: custom reports can only go back a maximum of 14 months in the free version of GA4, so they quickly become useless for longer term trending and analysis. “The existence of roll-up and sub properties – which sound technical but basically are core to the ability to deploy Google Analytics for any multinational – were only announced on the same day as the sunset announcement for the old version (and for the 360 version only). The API for injecting data into Google Analytics 4 (Measurement Protocol) is not yet out of beta and the date for “general availability” is still to be announced. Enterprises would no doubt appreciate a bit more visibility on timelines for critical functionality if they are expected to plan towards a looming sunset date. “Ultimately GA4 represents a good if enforced opportunity for organisations to make sure their digital measurement is fit-for-purpose and future-proofed. But there’s a lot to address over the next 12 months: it might be described as a “new version”, but it’s more akin to deploying a brand-new tool with different implementation requirements, different metrics, different reports and different limitations for everyone to get their heads around.”
0